Backpacker Shocked to Discover Her Hostel Is Inside Ikea

Jess Braun, a 28-year-old Ontario native, embarked on a backpacking trip across Europe last summer with two friends. During their travels, they unexpectedly found themselves staying at Jo & Joe, a hostel located inside an Ikea store in Vienna, Austria. Braun was unaware of the unconventional accommodation as she had left the reservation to her friend. Upon arrival, Braun filmed their ascent up the escalators to the hostel, located on the store’s top two floors.

The hostel was described as “very spacious” and “industrial but chill.” Glass walls allowed guests to look down at Ikea shoppers below. At night, when the store was closed, the scene gave off “Night At the Museum” vibes. Braun found the experience to be “weird” but not “creepy.” She also mentioned that Jo & Joe was the “most unique” hostel she’d ever stayed in and it was affordable, with a three-person room costing 341 Euros for three nights.

Braun’s TikTok post about the experience received a staggering 2.7 million views, with commenters expressing interest in potential hostel Ikea hide and seek nights. The hostel opened in 2021 as part of a partnership between Jo & Joe, owned by French hospitality giant Accor, and Ikea. The space features some Ikea furniture and fixings, but a decidedly different design scheme.

For those seeking a more Ikea-themed experience, Ikea operates one hotel in Älmhult, the Swedish city where the company originated. Opened in 1964, it comprises 250 rooms as well as a restaurant, and is located across the street from an Ikea museum.

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