As Apple and OpenAI Grow Partnership, Studios Stand on Sidelines of AI Battle

The main topic of discussion is the partnership between OpenAI, a leading AI company, and Apple, as reported by Bloomberg. This partnership gives Apple a non-voting observer role on OpenAI’s board, providing Apple with insights into the company’s operations and its efforts to integrate AI into Hollywood.

Sam Altman, the CEO of OpenAI, leads the company that recently unveiled Sora, an AI tool capable of creating hyper-realistic videos. This tool has been used by beta testers for various projects as part of OpenAI’s push into Hollywood.

The partnership between OpenAI and Apple raises questions about the role of major studios and the Motion Picture Association (MPA) in the use of intellectual property to train AI systems. OpenAI is facing lawsuits from various corners of the creative industry over allegations of misappropriating copyrighted material.

The MPA, which includes Disney, Warner Bros. Discovery, and Netflix among its members, has taken opposite positions on several issues related to AI and intellectual property with various unions, such as SAG-AFTRA and the Writers Guild of America. The MPA maintains that existing intellectual property laws are sufficient to address the legal issues posed by AI, while unions call for new legislation and a federal right of publicity law.

Recently, the Chamber of Progress, a tech industry coalition that includes Amazon, Apple, and Meta, launched a campaign to defend the legality of using copyrighted works to train AI systems. This development further highlights the ongoing debate between the tech industry and the creative industry over the use of copyrighted material in AI training.

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