ReciMe is a newly established app designed to help home cooks organize and manage their recipes. Originating in Australia in late 2022, the app was founded by a trio of passionate home cooks, including Christine Nguyen, Ivy Nguyen, Will Kent, and Nic Pacholski. The company has recently relocated to New York City and has captured the attention of over 500,000 home cooks across America.
Unlike other recipe apps, ReciMe does not publish its own recipes. Instead, it provides tools for users to import their recipes from various sources such as TikTok, Instagram, recipe websites, blogs, printed recipes, and even handwritten recipes from grandparents. The app allows users to easily meal plan, grocery shop, and manage the administrative tasks associated with cooking.
ReciMe has already imported over 100,000 unique recipes, and user retention has tripled over the past six months. The app has also introduced a subscription model, which has resulted in a 20x increase in subscribers and revenue.
With a recent $1.5 million seed round, ReciMe is excited about the growth to come. The investment round was led by New Zealand-based VC Even Capital, along with some of the biggest names in consumer tech, including Marissa Mayer, ex-CEO of Yahoo and the 20th employee at Google, who is widely known for designing Google’s iconic home page. Other investors include Deb Liu, the CEO of Ancestry.com, who also led the team that pitched, built, and scaled Facebook Marketplace; Karl von Randow, the founder of Letterboxd, now the fastest-growing community of film-lovers; and Paul Greenberg, a well-known Australian e-commerce pioneer and investor.
When the business launched about a year and a half ago, one of the main challenges for Nguyen and the team was the fundraising aspect of their venture. Nguyen advises other entrepreneurs to put the fear of the unknown to the side and work on building up their network by being direct and putting themselves out there.
