Title: Shift Towards Longer Videos on Social Media Platforms
In the realm of digital media, a significant change is underway as social media platforms are increasingly prioritizing longer videos. According to the “Social Video 2024: Platforms Focus on Longer Video” report, this shift is driven by the potential for increased user engagement and monetization opportunities.
The report, available on ResearchAndMarkets.com, highlights that as time spent on social media plateaus, longer videos could potentially keep users engaged for longer periods. This extended engagement could translate into more monetization opportunities for the platforms. However, not all short-form content creators may be receptive to this shift.
The era of short, bite-sized videos seems to be waning as social media platforms are starting to view video content more holistically. Longer videos are perceived as easier to monetize, and they could encourage users to spend more time on social media. However, creators have mixed feelings about this shift, with some seeing potential drawbacks.
A key finding from the report is that more than half (53.1%) of Gen Zers watch long-form videos, those that are 90 seconds or longer, according to a July 2023 survey. Other key topics covered in the report include the growth of YouTube CTV viewing, the most searched topics among Gen Z on social platforms, and the changing earnings breakdown for creators.
The report features two expert perspectives from industry and company leaders, along with five charts for easy data analysis and presentation. Haley Austin-Buntin, Director of Digital Media, and Jamie Gutfreund, Founder of Creator Vision, were among those interviewed for the report.
ResearchAndMarkets.com is a leading source for international market research reports and data. They provide the latest data on international and regional markets, key industries, top companies, new products, and trends. For more information about this report, visit the ResearchAndMarkets.com website.
