As Micro, Small, and Medium Enterprises (MSME) Day approaches, the focus is on how Artificial Intelligence (AI) is empowering Indian small businesses. Apurva Palnitkar, Senior Director of Marketing at GoDaddy India, discusses the AI tools offered by GoDaddy to help businesses with domain selection, marketing, and overall operations.
AI is increasingly being recognized as a game-changer for small businesses in India. According to GoDaddy’s 2024 Entrepreneurship Survey, 94% of Indian small business owners believe AI implementation would yield positive outcomes. The areas deemed most likely to benefit from AI include marketing, business planning and strategy, and customer service.
AI can enhance marketing efforts by analyzing customer information, such as shopping trends, to enable personalized campaigns. It can also improve business planning with analytics that track trends and optimize operations. Chatbots and virtual assistants can handle routine inquiries, provide real-time online assistance, and process transactions.
GoDaddy offers AI-driven tools for domain name selection, which provide personalized domain suggestions tailored to the unique needs of each user. This is particularly important for entrepreneurs and small businesses getting started, as the right domain can build brand recognition, improve search engine visibility, and build credibility with customers.
AI also plays a significant role in improving customer service and creating a better customer experience. AI-powered chatbots and virtual assistants can provide 24/7 online support, offer tailored recommendations and solutions based on individual preferences and behaviors, and quickly process and analyze vast amounts of data to provide rapid responses to inquiries.
In the future, AI is expected to transform small business operations, particularly in marketing, business planning, strategy, and the overall customer experience. AI can enhance personalized customer experiences through targeted advertising, predictive analytics for sales trends, and task automation. It can also help improve decision-making, identify new market opportunities, and enhance financial forecasting accuracy.
However, small businesses face challenges in understanding and implementing AI, such as lack of awareness, cost constraints, and lack of time. To overcome these challenges, small businesses can leverage AI services and resources designed to be user-friendly and affordable. GoDaddy offers tools like the AI Domain Search tool and the Prompt Library to help SMEs embrace AI confidently.
AI can also aid in creating professional-looking content, enhancing online presence, and facilitating branding. GoDaddy Studio with AI capabilities is a graphic design tool that helps businesses create attractive and professional-looking digital content. This tool exemplifies how AI can democratize access to professional-grade design, boosting online presence and enhancing branding efforts for small businesses.
